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Investigating Acceptance to Conversational Artificial Intelligence: A Case Study in Vietnam

Investigating Acceptance to Conversational Artificial Intelligence: A Case Study in Vietnam
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Author(s): Hanh Pho (FPT University, Vietnam)
Copyright: 2024
Pages: 24
Source title: Navigating the Circular Age of a Sustainable Digital Revolution
Source Author(s)/Editor(s): Umair Tanveer (University of Exeter, UK & Ho Chi Minh City University of Economics and Finance, Ho Chi Minh City, Vietnam), Shamaila Ishaq (University of Derby, UK), Truong Quang Huy (RMIT University, Vietnam)and Thinh Gia Hoang (RMIT University, Vietnam)
DOI: 10.4018/979-8-3693-2827-9.ch012

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Abstract

Artificial intelligence (AI) is predicted to revolutionize most industries in the next few years. This has resulted in a surge in research interest in AI. However, there is a lack of research in the adoption of conversational AI and factors influencing its acceptance. This chapter presents qualitative research exploring perceptions and acceptance of Vietnamese people to conversational AI. Participants of various careers, such as doctors, educators, and content creators, participated in in-depth interviews to share their experiences. Findings show that people are generally more receptive towards using conversational AI in their personal lives, but very skeptical towards the application of it in their work, due to price value, the uncertainty of its performance, and anthropomorphism. People in creative industries appear to be more inclined to use conversational AI if it has a higher level of anthropomorphism. Based on these findings, suggestions for conversational AI businesses and entrepreneurs are proposed.

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