International Fashion Retailing from an Enterprise Architecture Perspective

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Author(s): Torben Tambo (Aarhus University – Institute of Business and Technology, Denmark)
Copyright: 2011
Pages: 16
Source title: Advanced Technologies Management for Retailing: Frameworks and Cases
Source Author(s)/Editor(s): Eleonora Pantano (University of Calabria, Italy)and Harry Timmermans (Eindhoven University of Technology, The Netherlands)
DOI: 10.4018/978-1-60960-738-8.ch006

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

International retailing of non-food fashion products, as chain stores impose a particular challenge within Enterprise Architecture (EA) as the same general infrastructure networks, brands, data, business intelligence and applications should work in multiple, semi-compliant geographic regions. Generalised Information System architectures are desirable. A case is presented of a fashion retailing organisation growing from 100 to 2,000 stores with both fluctuant and long-term decision making but also a strong international orientation. The case creates a basis for shaping the wider Enterprise Architecture for retailing. EA has significant potentials for innovation, improvement, enrichment and increased interaction between business and technology. Technology vendors are prepared for EA observations but business seems hesitant: The IT inventory of chain retailing should be managed within EA, positioning the store in large international networks of chains encompassing marketing, supply chain, multi-channel concepts, payment systems and loyalty programs. Conclusively, guidelines are set for a deepening of EA within retail.

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International Fashion Retailing from an Enterprise Architecture Perspective

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