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Interface Technology: Increasing the Effectiveness of Medical Financial Decision-Making
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Author(s): Prithu Sarkar (Amity School of Communication, India), E. Gnanaprasuna (Department of Management Studies, Madanapalle Institute of Technology and Science, India), Srinivasa Rao Dokku Dokku (PVP Siddhartha Institute of Technology, India), Ashok Kumar Sahoo (Kalasalingam Academy of Research and Education, India), M. Angulakshmi (Vellore Institute of Technology, India), Binay Kumar Pandey (Govind Ballabh Pant University of Agriculture and Technology, India)and A. Shaji George (Almarai Company, Saudi Arabia)
Copyright: 2025
Pages: 18
Source title:
Brain-Computer Interfaces and Applications in Business
Source Author(s)/Editor(s): Binay Kumar Pandey (Department of Information Technology, College of Technology, Govind Ballabh Pant University of Agriculture and Technology, India), A.Shaji George (TSM, Almarai Company, Saudi Arabia), Sameer Tiwari (George Mason University, USA), Salah A. Albermany (Kufa University, Iraq)and Ho Sy Hung (Hong Duc University, Vietnam)
DOI: 10.4018/979-8-3373-5122-3.ch007
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Abstract
The integration of Brain-Computer Interface (BCI) technology into financial decision-making processes is a transformative approach that improves the precision and efficacy of real-time financial strategies. BCI technology is capable of facilitating enhanced and expedited assessments by directly interpreting brain impulses and providing substantial insights into cognitive patterns. This optimisation is achieved by monitoring mental and emotional processes in real time, which leads to a more comprehensive comprehension of financial preferences, decision fatigue, and risk tolerance. This article investigates the potential applications, advantages, and ethical implications of brain-computer interface (BCI) technology in financial decision-making, with a particular emphasis on its revolutionary influence on major financial institutions and ordinary investors.
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