The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Insights into the Culture of Young Internet Users: Emerging Trends – Move Over Gen Y, Here Comes Gen Z!
|
|
Author(s): Jessica Lichy (IDRAC Business School, France)and Maher Kachour (IDRAC Business School, France)
Copyright: 2017
Pages: 32
Source title:
Research Paradigms and Contemporary Perspectives on Human-Technology Interaction
Source Author(s)/Editor(s): Anabela Mesquita (School of Accounting and Administration of Porto, Polytechnic Institute of Porto, Portugal & Algorithm Research Centre, Minho University, Portugal)
DOI: 10.4018/978-1-5225-1868-6.ch005
Purchase
|
Abstract
This study focuses on the Internet user behaviour of young people, at a time when information and communication technologies (ICT) are rapidly transforming how individuals behave and interact in the online environment. The intention is to put forward a snapshot of contemporary Internet user behaviour, with reference to social networking, and thus provide an overview and understanding of the various online activities undertaken by Generation Y and Generation Z in a non-Anglophone context. The study uses a mixed methods approach to gather data on the thoughts, experiences and behaviours of young Internet users in order to explain their social networking. The findings suggest commonality and disparity between Generation Y and Generation Z. They also reveal the extent to which certain national differences are less apparent when using social networks, suggesting that the widespread adoption of Internet technology is generating a somewhat ‘standardised' Internet user behaviour.
Related Content
|
Bikash Kumar, Rhythm Gaba, Rabi Shaw.
© 2026.
40 pages.
|
|
R. Velmurugan, J. Sudarvel, R. Bhuvaneswari, Ravi Thirumalaisamy.
© 2026.
28 pages.
|
|
J. Vijaya, Soumya Chandrakar, Pragya Shrivastava.
© 2026.
42 pages.
|
|
Yamini Ghanghorkar, Amruta Deshpande.
© 2026.
28 pages.
|
|
B. Bharathi, B. Kalaivani, Kasu Manaswi, Kantabathina Tejaswini.
© 2026.
28 pages.
|
|
Moumita Chowdhury, Aastha Agarwal, Alisha Parveen, Abhishek Mukhopadhyay.
© 2026.
42 pages.
|
|
Utkarsh Trivedi, Yash Vardhan, Piyush Kumar, Ansh Aryan, Parth Batra, Hitesh Mohapatra.
© 2026.
28 pages.
|
|
|