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Innovation Spontaneity in the Portuguese Molds Sector: Case Study
Abstract
Knowledge and innovation are sources of sustainable competitive advantage in today's complex and turbulent environment, motivated, in essence, by globalization. The spontaneity of innovation is assumed as a fundamental part of a strategy that involves several characteristics, which the authors highlight in this work. The management and coordination of this characteristic enhance organizational excellence. Effectively managing spontaneity allows for differentiating, innovating, and creating a competitive advantage. This finding was analyzed through a case study carried out with two institutional actors in the Portuguese mould industry. To observe this characteristic and to understand how the two actors studied codify, create, and transfer, the dyadic relationship was studied, that is, the cooperation between the National Association of the Mold Industry (CEFAMOL) and the Technological Center Industry of Molds, Special Tools, and Plastics (CENTIMFE). In total, two in-depth interviews were conducted. The study shows that cooperation is the key to gaining added value through spontaneous innovation.
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