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Innovation Journey: Unleashed Business Applications Framework

Innovation Journey: Unleashed Business Applications Framework
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Author(s): Shimmy Francis (Christ University, India)and Sangeetha Rangasamy (Christ University, India)
Copyright: 2024
Pages: 14
Source title: Hyperautomation in Business and Society
Source Author(s)/Editor(s): Dina Darwish (Ahram Canadian University, Egypt)
DOI: 10.4018/979-8-3693-3354-9.ch006

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Abstract

This chapter gives a thorough framework for understanding the dynamics and applications of innovation in the business environment. In today's fast-paced and competitive world, innovation is essential for organizational growth, adaptation, and sustainability. This study takes a descriptive approach, addressing the complexities of creativity across multiple dimensions. This chapter offers a conceptual overview before examining the various aspects of innovation and its function as a driving force behind strategic initiatives and a means of fostering competitive advantage. It provides a thorough study that clarifies the various stages of the innovation process, from ideation to optimization, emphasizing key challenges and opportunities at each level. It provides a road map for businesses looking to foster an innovative culture and use it as an outlet for value creation and competitive advantage by adopting a comprehensive viewpoint.

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