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Incidence of Organizational Culture in Digital Transformation Projects
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Author(s): Nelson Antonio Moreno-Monsalve (EAN University, Colombia), Sandra Marcela Delgado-Ortiz (EAN University, Colombia)and José-Vicente Valdenebro García (Universidad Pública de Navarra, Spain)
Copyright: 2021
Pages: 19
Source title:
Handbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings
Source Author(s)/Editor(s): Rafael Perez-Uribe (Universidad de la Salle, Colombia), David Ocampo-Guzman (EAN University, Colombia), Nelson Antonio Moreno-Monsalve (EAN University, Colombia)and William Stive Fajardo-Moreno (EAN University, Colombia)
DOI: 10.4018/978-1-7998-8185-8.ch002
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Abstract
Organizational culture can be defined as the set of characteristics that distinguish one organization from another through the establishment of norms and values that describe the behavior of the people who work there. Little by little, organizations have realized that digital transformation goes far beyond a simple technological change; it requires the alignment of organizational strategy, people, culture, mentality, the development of human talent, and leadership. The purpose of this research work is to identify, through the application of a correlational statistical model, the impact of the organizational culture on the success of digital transformation projects.
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