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Improving Lives through Mobility: A Case Study of Amigo Mobility International
Abstract
Researchers must acknowledge that entrepreneurship studies could and should be carried out at multiple levels of analysis—conceptual, empirical, and practical frameworks. The authors argue that practical level analysis is critical but valuable, since the reasons for studying entrepreneurship in the practical level lies in the characteristics of the entrepreneurial phenomenon itself. Every entrepreneur is different, so it makes more sense to know them individually, and in this chapter, the authors attempt to discuss a case study on a how a successful entrepreneurial family has been running their business for half a century. While discussing mental entrepreneurial motivations, women entrepreneurs, copreneurs, and young entrepreneurs in this case study, they also focus on the external and internal challenges these entrepreneurs are facing on a daily basis. At the end, this case study makes recommendations for the prospective entrepreneur.
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