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How Knowledge, Technology, and Project Management Processes in Brazilian Universities Help Innovation in Industry

How Knowledge, Technology, and Project Management Processes in Brazilian Universities Help Innovation in Industry
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Author(s): Patrícia Pellegrino de Souza (Associação Wylinka, Brazil), Ana Carolina Calçado Lopes Martins (Associação Wylinka, Brazil), Tina Stutzman (ECOVEC, Brazil), Danilo Cançado Peixoto Pires (Associação Wylinka, Brazil), Elimar Pires Vasconcellos Renato da Silva Lacerda (Associação Wylinka, Brazil), Renato Ferreira Rodrigues de Macedo (Associação Wylinka, Brazil) and Luz América Castiblanco (Associação Wylinka, Brazil)
Copyright: 2015
Pages: 21
Source title: Economics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-8468-3.ch006

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Abstract

Knowledge is the act of having a concept of something. It includes descriptions, assumptions, and theories. Knowledge Management is about making the right knowledge available to the right people. A Brazilian university made its own pathway to manage the knowledge generated inside the academia favoring the market needs, showing that an organization can learn and use its knowledge in businesses applications, creating competitive advantage, regarding innovation, for the productive sector. An understanding of the market and society's demands enabled the development of products, technologies, and services with high added-value in line with solutions to challenges faced by businesses. A Brazilian startup made the “interaction” between market and academia allowing interest increase of productive sector in performing projects in partnership with research and technology institutes. Both successful cases in this chapter ensure the importance of knowledge, project, and technology management processes conferring innovative technological and market advantages to small companies and big industries.

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