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How AI and Analytics Are Reshaping Talent Management

How AI and Analytics Are Reshaping Talent Management
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Author(s): Mustafa Kayyali (Maaref University of Applied Sciences, Syria)
Copyright: 2026
Pages: 28
Source title: Advancing Organizational Excellence Through Human-Machine Synergy in Human Resources
Source Author(s)/Editor(s): Abdul Samad Dahri (Shaheed Bbenazir Bhutto University, Pakistan)
DOI: 10.4018/979-8-3373-2878-2.ch006

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Abstract

Artificial Intelligence and analytics are not merely enhancing talent management—they're rewriting its core logic. As organizations transition from reactive to predictive HR models, the integration of AI offers an unprecedented capacity to match individuals to roles, predict turnover, personalize learning, and optimize performance. Yet, this shift brings more than just technical upgrades. It challenges traditional notions of leadership, fairness, and human judgment. The chapter explores how AI transforms every facet of the talent lifecycle—from recruitment and onboarding to development and retention—while critically examining the tension between efficiency and empathy. Drawing on real-world applications and emerging research, it argues for a balanced approach: one that harnesses data without losing sight of the human spirit that drives organizational success. As we stand on the cusp of a data-defined future, the key is not just in adopting AI, but in aligning it with values that make work meaningful and equitable.

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