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Hospitality and Business English Teaching Reform: In Search of Quality Communication and Professional Excellence
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Author(s): Jixuan Chen (Beijing Hospitality Institute (BHI), China), Xialing Zhao (Beijing Hospitality Institute (BHI), China)and Yating Xu (Beijing Hospitality Institute (BHI), China)
Copyright: 2015
Pages: 21
Source title:
Educational Strategies for the Next Generation Leaders in Hotel Management
Source Author(s)/Editor(s): Jiuguang Feng (Les Roches Jin Jiang International Hotel Management College, China), Sacha Stocklin (Les Roches Jin Jiang International Hotel Management College, China)and Wei Wang (Foreign Languages College, Shanghai Normal University, China)
DOI: 10.4018/978-1-4666-8565-9.ch012
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Abstract
This chapter presents the theoretical and practical guidelines concerning Hospitality and Business English (HBE) education of Beijing Hospitality Institute (BHI) with a particular emphasis on the conceptual framework and an innovative Learner-Centered Approach resulting from the HBE teaching and learning reform program. The rationale of this research is grounded on the constructivist theory and its fundamental ideas; a mixed research method was employed to carry out the empirical research on the captioned reform; the findings of this study revealed that the ongoing reform has turned out to be on the right track, which is closely associated with the specific needs of the hospitality industry, and specifically relating to its growth. Future research directions are also indicated at the end of the chapter with a focus on the implications of the newly established Center of Experiential Learning for HBE of BHI – a new and innovative learning platform that enables hospitality management students to acquire more hands-on knowledge and job-related skills in the competence-based areas of Business English Communication.
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