The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Heterogeneity Analysis in the University Context: A Proposal Based on Service Quality Perceptions
|
|
Author(s): Maria Fuentes Blasco (Universidad Pablo de Olavide, Spain), Irene Gil Saura (Valencia University, Spain)and Beatriz Moliner Velásquez (Valencia University, Spain)
Copyright: 2013
Pages: 28
Source title:
Cases on Assessment and Evaluation in Education
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-4666-2621-8.ch008
Purchase
|
Abstract
The transformations being experienced by Spanish universities faced with the challenge of adapting to a changing environment and increasingly discerning and segmented demand highlights the importance of knowing the needs and wishes of students as main customers. The present study attempts an in-depth examination of the viability of student perceptions of service quality as a segmentation criterion. We go deeply into the dimensionality of university service quality and we analyze how such dimensions can be used to segment effectively the collective of students’ degrees using latent methodology. The results based on information gathered from 287 questionnaires permit analysis of existing heterogeneity and a set of recommendations to be made for strategic management in the area of university services.
Related Content
|
Natwaine Sherune Gardner, Kedon J. S. Luke, Andrew O. Wheatley, Winston De La Haye, Perceval Steven Bahado-Singh, Lowell L. Dilworth, Donovan A. McGrowder, Everard Barton, Lauriann E. Young-Martin, Ajibeke Salako-Akande, Henry Lowe, Errol Morrison, Denise Eldermire-Shearer, Helen Asemota.
© 2019.
21 pages.
|
|
Alessandro Massaro.
© 2019.
25 pages.
|
|
Sami D. Alaruri.
© 2019.
14 pages.
|
|
K. Vinoth Kumar, Prawin Angel Michael.
© 2019.
15 pages.
|
|
Nitin K. Mandavgade, Santosh B. Jaju, Ramesh R. Lakhe.
© 2019.
22 pages.
|
|
Madan Kumar Sharma, Mithilesh Kumar Kumar, Satya P. Singh.
© 2019.
21 pages.
|
|
Andreia de Lima Fioravante, Evelyn de Freitas Guimarães, Fabiano Barbieri Gonzaga, Cristiane Rodrigues Augusto, Claudia Cipriano Ribeiro, Eliane Cristina Pires do Rego, Elaine Batista de Santana, Laura Alves das Neves, Lucas Junqueira de Carvalho, Renato Rubim Ribeiro de Almeida, Rodrigo C. de Sena, Marcelo de Almeida Dominguez, Janaina Marques Rodrigues Caixeiro, Valnei Smarçaro da Cunha, Sidney P. Sobral.
© 2019.
20 pages.
|
|
|