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Heritage-Oriented Agrotourism as a Driver of Agricultural and Cultural Ecosystem Recovery in War-Affected Ukraine
Abstract
The article examines current conditions and trends in the development of rural and agrotourism in Ukraine. Emphasis is placed on the institutional and economic foundations for shaping a competitive agrotourism product and integrating local communities into tourism activities. The potential of small and medium-sized agricultural enterprises to diversify income through tourism services is explored. Key factors influencing the effectiveness of rural tourism development are identified, including resource availability, infrastructure, legislative support, and rural entrepreneurship. Special attention is paid to strategic directions for improving state support policies, developing rural tourism clusters, and enhancing the competitiveness of tourism services in rural areas. Recommendations are proposed regarding the institutionalization of rural tourism within regional development programs and the sustainable use of territorial resources.
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