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Harnessing the Power of Big Data: Enhancing Financial Forecasting and Analysis

Harnessing the Power of Big Data: Enhancing Financial Forecasting and Analysis
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Author(s): Menka Sharma (NIET Business School, Greater Noida, India), Larisa Mistrean (Academy of Economic Studies of Moldova, Moldova), Sanjay Taneja (Graphic Era University, India), Timilehin Olasoji (West Midlands Open University, Nigeria)and Sunaina Sardana (New Delhi institute of Management, Delhi, India)
Copyright: 2026
Pages: 20
Source title: Intersecting AI, Neurofinance, and Behavioral Finance for Decision Making
Source Author(s)/Editor(s): Aslı Kaya (İstanbul Gelişim University, Turkey)
DOI: 10.4018/979-8-3373-1494-5.ch005

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Abstract

This study empirically examines the predictive nexus between big data utilization and forecast reliability, employing a quantitative, correlational framework to assess how advanced data analytics methodologies enhance financial prognostic precision. Utilizing a structured survey instrument, data from 257 organizational respondents were analyzed through linear regression modeling, ANOVA, and coefficient diagnostics, revealing a robust statistical relationship (R = 0.870, R2 = 0.757, p < 0.001). Findings indicate that big data-driven financial forecasting significantly mitigates predictive deviations, reinforcing its strategic indispensability in risk mitigation and decision intelligence. However, neutral respondent distributions (32.3%) suggest latent organizational ambivalence, likely stemming from technological inertia, algorithmic opacity, and integration barriers.

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