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Green Minds in Business: The Influence of Sustainable and Entrepreneurship Education on Green Entrepreneurial Intentions
Abstract
Green entrepreneurship is still at an evolving stage, and so are the green entrepreneurial intentions. As present youth are the entrepreneurs of the future, the study aims to understand the influence of sustainability and entrepreneurship education on the green entrepreneurial intentions of university students. The study used the cognitive dissonance theory to understand the gap between the behavior and beliefs which can lead to discomfort or mental tension. The study uses partial least square-structural equation modeling to test the hypothesis on the sample of Indian University students. The results show that sustainable education has a significant effect on Green entrepreneurial intention whereas, entrepreneurial education had no effect. Moreover, green cognition moderated the relationship between sustainable, entrepreneurship education and green entrepreneurial intention in a positive and significant way. The chapter is foremost to investigate the moderating role of green cognition on the association between sustainability and entrepreneurship education.
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