The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Green Marketing in India: A Theoretical Perspective
Abstract
Green marketing is the study of all efforts to consumer, produce, distribute, promote, package and reclaim products in a manner that is sensitive or responsive to ecological concerns. As consumers, we simply don't think about it on a day-to-day basis because the message does not surround us. Most of us did not grow up in a resource starved environment and so the implications of wastefulness have had no direct repercussions on our daily lives. We acknowledge the issue is out there and demonstrate concern for what is being done to improve our collective condition but beyond recycling or an interest in non-toxic HH cleaning products, we simply don't have access to green products or services, let alone do we have an understanding for how to evaluate their functionality or benefit- to us or the environment. In the present study narrows down on one specific area and that is to measure the awareness level of the customers with reference to the green marketing.
Related Content
|
Iris-Panagiota Efthymiou, Symeon Sidiropoulos.
© 2024.
24 pages.
|
|
Nitish Kumar Minz, Anshul Saluja.
© 2024.
29 pages.
|
|
Iris-Panagiota Efthymiou.
© 2024.
24 pages.
|
|
Antoine Toni Trad.
© 2024.
43 pages.
|
|
Martha Ann Davis McGaw.
© 2024.
15 pages.
|
|
Agyabeng Nimfah Yeboah, Leila Goosen.
© 2024.
24 pages.
|
|
Surjit Singha.
© 2024.
23 pages.
|
|
|