The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Globalization and Luxury Brands: How Consumer Behavior Differs in Emerging vs. Established Markets
Abstract
The luxury industry has changed in established and emerging markets due to the globalization of luxury brands. While rising luxury businesses combine tradition with contemporary and embrace digital channels for reach, established luxury brands draw on their rich history and innovate to stay current. Due to the mix of cultures brought about by globalization, luxury businesses now need to strike a balance between cultural sensitivity and global appeal. Luxury firms are being forced to adopt ethical business methods to meet the growing demands of consumers worldwide for sustainability. Luxury brands need to adapt to this changing environment, stay culturally sensitive, and embrace sustainability if they want to succeed in the international world of luxury consumers. This chapter focuses on the determinants influencing consumer behavior towards the existing and established brands in the backdrop of globalization.
Related Content
|
Ahmad Ali Jan, Faheem Akhtar, Muhammad Zahid, Liaqat Ali, Mubashir Ali Khan.
© 2026.
18 pages.
|
|
Talal H. Alsabhan, Muhammad Tahir.
© 2026.
22 pages.
|
|
Maryum Bibi.
© 2026.
24 pages.
|
|
Abdulrahman A. Albahouth, Muhammad Tahir.
© 2026.
22 pages.
|
|
Kah Boon Lim, Sook Fern Yeo, Vivian Xin Yee Tan, Cheng Ling Tan.
© 2026.
22 pages.
|
|
Le Thi My Danh, Nguyen Quynh Anh, Ly Thanh Truc, Nguyen Thi Thu Thao, Dinh Thi Bich Phuong, Le Thi Thu Huong.
© 2026.
28 pages.
|
|
Qiu Chuqiao, Amin Jan, Parvez Alam Khan, Haseeb Ur Rahman, Muhammad Zahid.
© 2026.
28 pages.
|
|
|