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Games and Advertising

Games and Advertising

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Author(s): Inês de Seixas Duarte (Universidade Católica Portuguesa – Porto, Portugal)and António Manuel Valente de Andrade (Universidade Católica Portuguesa – Porto, Portugal)
Copyright: 2011
Pages: 17
Source title: Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal), Vitor Hugo Varvalho (Polytechnic Institute of Cávado and Ave, Portugal)and Paula Tavares (Polytechnic Institute of Cávado and Ave, Portugal)
DOI: 10.4018/978-1-60960-567-4.ch022

Keywords: Gaming / Information Science Reference / Media & Communications / Multimedia Technology

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Abstract

In this chapter we will review the state of the art in these areas and present some arguments for and against each of these strategies.

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