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Future Trends in Business Intelligence in the Jordanian Industry
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Author(s): Khalil Omar Omar (University of Petra, Jordan), Jamal Zraqou (University of Petra, Jordan), Wesam Alkhadour (University of Petra, Jordan)and Jorge Marx Gómez (University of Oldenburg, Germany)
Copyright: 2026
Pages: 28
Source title:
Strategic AI Integration in Business Intelligence
Source Author(s)/Editor(s): Abdelraouf Ishtaiwi (University of Petra, Jordan), Ahmad Al-Qerem (Zarqa University, Jordan), Mohammad Al Khaldy (University of Petra, Jordan)and Mohammad Alauthman (University of Petra, Jordan)
DOI: 10.4018/979-8-3373-6801-6.ch007
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Abstract
Despite the increased technological development, the Jordanian industrial sector has faced major challenges in utilizing data. This chapter presents an agile business intelligence framework that suits the industrial environment of Jordan and concretely addresses the pivotal inadequacies concerning the ecosystems of data, infrastructures, skills, and organizational culture. The framework merges new technologies with local restrictions using a stepwise approach and specific elements for zones like manufacturing, pharmaceuticals, and textiles. Implementation guidelines can lead to improvements in operational efficiency, market responsiveness, and competitive advantage. The methodology harmonizes global best practices with regional limitations and offers practical paths for organizations at different levels of digital maturity to implement these practices. This study helps to know localized BI strategies in developing economies and offers a sustainable digital transformation blueprint for the industrial landscape of Jordan.
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