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Strategic AI Integration in Business Intelligence

Strategic AI Integration in Business Intelligence
Author(s)/Editor(s): Abdelraouf Ishtaiwi (University of Petra, Jordan), Ahmad Al-Qerem (Zarqa University, Jordan), Mohammad Al Khaldy (University of Petra, Jordan)and Mohammad Alauthman (University of Petra, Jordan)
Copyright: ©2026
DOI: 10.4018/979-8-3373-6801-6
ISBN13: 9798337368016
EISBN13: 9798337368030

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Description

Strategic AI integration in business intelligence (BI) transforms how organizations harness data to drive decision-making. By utilizing AI in BI systems, companies can move beyond traditional data reporting to enable predictive analytics, real-time insights, and automated decision support. This integration enhances operational efficiency and response while empowering businesses to uncover patterns, anticipate market trends, and personalize customer experiences. As AI technologies evolve, aligning them with BI frameworks becomes essential for organizations aiming to maintain a competitive edge in a data-driven marketplace.

Strategic AI Integration in Business Intelligence explores how the strategic integration of artificial intelligence enhances the capabilities of business intelligence systems, enabling more advanced data analysis, automation, and decision-making. It examines the practical applications, challenges, and impacts of AI-driven BI on organizational performance and competitiveness. This book covers topics such as digital twins, machine learning, and threat detection, and is a useful resource for business owners, engineers, academicians, researchers, and data scientists.



Author's/Editor's Biography

Abdelraouf Ishtaiwi (Ed.)
Dr. Abdelraouf M. Ishtaiwi is a highly knowledge-achieving academic with over 22 years of experience in teaching and research in artificial intelligence (AI). He obtained a First-Class Honor and a Master's degree from a well-reputed university, Griffith University in Brisbane, in 2001 and 2007, respectively. He contribution to the AI field is enormous.

Ahmad Al-Qerem (Ed.)
Ahmad Al-Qerem graduated in applied mathematics and M.Sc. in Computer Science at the Jordan University of Science and Technology and Jordan University in 1997 and 2002, respectively. After that, he was appointed as full-time lecturer at the Zarqa University. He was a visiting professor at Princess Sumaya University for Technology (PSUT). He obtained a Ph.D. from Loughborough University, UK. His research interests are in performance and analytical modeling, mobile computing environments, protocol engineering, communication networks, transition to IPv6, machine learning and transaction processing. He has published several papers in various areas of computer science. Currently, he has a full academic post as a full professor at computer science department at Zarqa University-Jordan.

Mohammad Al Khaldy (Ed.)
Mohammad Al-Khaldy is an Assistant professor of Business Intelligence and Data Analytics at University of Petra, Jordan. He completed his PhD in Atrificial Intelligence and Data Science for the University of Hull -United Kingdom - 2017. Alkhaldy's research interests include data analytics, machine learning, predictive analytics, NLP, and decision support systems. His research has been published extensively in academic journals and conferences. Alkhaldy taught a variety of courses in Artificial intelligence and business intelligence, including Data Mining, Business Analytics, Computer Programming, Intelligent business systems, Data Visualization, and machine learning. Alkhaldy is a member of Jordan Computers Society, and Arab Robotics & AI Association. He also a reviewer for several other academic conferences and journals.

Mohammad Alauthman (Ed.)
Mohammad Alauthman is an Associate Professor in the Department of Information Security at the Faculty of Information Technology, University of Petra, Amman, Jordan. His research interests include network security, intrusion detection systems, and the application of artificial intelligence techniques, including machine learning and deep learning, to botnet and DDoS detection, spam filtering, IoT security, and network traffic classification. He received his Ph.D. in Computer Science from Northumbria University, United Kingdom, in 2016. He has been awarded several research grants supporting AI-driven intrusion detection systems and international research collaboration. He has also contributed to a number of Erasmus+ projects, including BITTCOIN-JO, RL4Eng, Pro-GREEN LABs, and COMMO, with a focus on technology transfer, remote engineering education, sustainability, and academic cooperation across Mediterranean and Balkan institutions.

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