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From Business-to-Business Software Startup to SAP's Acquisition
Abstract
Through its cloud-based source-to-pay business network, SAP Ariba provides an integrated platform and interface to help companies manage their supply chain. In this chapter, we examine how Ariba, a small startup company formed during the Internet boom of the 90s, was able to overcome hardships, survive market and industry downturns, and continue to thrive and survive in such a competitive industry. We will also review major events, innovations, and decisions that helped the company to grow and succeed rather than to fail like its many competitors.
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