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Foundations of the Internet of Behavior

Foundations of the Internet of Behavior
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Author(s): Roheen Qamar (Quest, Nawabshah, Pakistan)and Baqar Ali Zardari (Quest, Nawabshah, Pakistan)
Copyright: 2025
Pages: 18
Source title: Internet of Behavior-Based Computational Intelligence for Smart Education Systems
Source Author(s)/Editor(s): Mariya Ouaissa (Cadi Ayyad University, Morocco), Mariyam Ouaissa (Chouaib Doukkali University, Morocco), Hanane Lamaazi (College of Information Technology, UAE University, UAE), Mahmoud El Hamlaoui (Mohammed V University, Morocco)and Kishor Kumar Reddy C. (Stanley College of Engineering and Technology for Women, India)
DOI: 10.4018/979-8-3693-8151-9.ch001

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Abstract

The Internet of Behavior (IoB) is a research subject that seeks to examine human behavior data on the Internet through the lens of behavioral psychology, gain insights into human behavior, and better comprehend the intention behind the conduct. In today's rapidly expanding world, the Internet of Things plays an increasingly important role. The data gathered by IoT devices contains useful information on users' behavior, interests, and preferences. This has paved the door for a new type of technology.

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