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Exploring the Lord's Propitiatory Food Mahaprasad: A Catalyst for Gastronomy Tourism Development in Jagannath Temple Region Puri, Odisha, India
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Author(s): Anish Mondal (Indira Gandhi National Open University, India), Arnab Gantait (Independent Researcher, India)and Kuldeep Singh (Amity University, Haryana, India)
Copyright: 2025
Pages: 20
Source title:
Global Sustainable Practices in Gastronomic Tourism
Source Author(s)/Editor(s): Varinder Singh Rana (City University, Ajman, UAE), Ashish Raina (CT University, India)and Gaurav Bathla (CT University, India)
DOI: 10.4018/979-8-3693-7096-4.ch019
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Abstract
This research delves into the interplay of spirituality, gastronomy, and tourism through an investigation of the “Mahaprasad” tradition at Puri's Jagannath Temple, India. Originally a sacred food offering, “Mahaprasad” has evolved into a cultural and culinary attraction, influencing gastronomy tourism in this region. Employing a multidisciplinary approach blending cultural anthropology, culinary studies and tourism management, the study uses qualitative content analysis of scholarly articles, reports, and media information to explore Mahaprasad's role in regional identity and tourism. Findings highlight its ability to connect sacred traditions with culinary experiences, bolstering tourism around the temple. The research emphasizes Mahaprasad's cultural significance, socio-economic impact, and the motivations of pilgrims and tourists. It suggests leveraging cultural and culinary heritage for sustainable tourism, respecting the temple's spiritual sanctity while promoting local development.
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