Evaluating Web Presence Success

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Author(s): Stephen Burgess (Victoria University, Australia), Carmine Carmine Sellitto (Victoria University, Australia)and Stan Karanasios (Leeds University Business School and AIMTech Research Group, UK)
Copyright: 2009
Pages: 21
Source title: Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation
Source Author(s)/Editor(s): Stephen Burgess (Victoria University, Australia), Carmine Sellitto (Victoria University, Australia)and Stan Karanasios (Leeds University Business School, AIMTech Research Group, UK)
DOI: 10.4018/978-1-60566-224-4.ch010

Keywords: Business & Management / Business Science Reference / E-Business / Small & Medium Enterprises

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Abstract

This chapter examines the notion of how the success of a small business Web presence can be assessed. In doing so, there is initially a discussion of how a small business could classify its ICT expenses and attempt to match these outlays with any expected revenue streams. The latter part of the chapter, discusses the different approaches a small business operator can use to investigate and evaluate the success of its Web presence.

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