Evaluating the Image of Tourist Destinations: A Theoretical and Empirical Approach

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Author(s): Ana Ispas (Transilvania University of Brasov, Romania), Cristinel Petrisor Constantin (Transilvania University of Brasov, Romania)and Adina Nicoleta Candrea (Transilvania University of Brasov, Romania)
Copyright: 2020
Pages: 23
Source title: Destination Management and Marketing: Breakthroughs in Research and Practice
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-2469-5.ch010

Keywords: Business & Management / Business Science Reference / Hospitality, Travel & Tourism Management / Marketing

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Abstract

As the tourism marketplace is currently highly competitive, Destination Management Organizations (DMOs) need to have a thorough understanding of the actual perception of their destinations and even of the desired perception they should have to adequately implement measures to alter or maintain such images. In this context, the present chapter provides an overview of tourist destination image evaluation, from both a theoretical and empirical perspective. It outlines the role of conducting research in order to evaluate destination image as key strategic information which has to be provided to DMOs. The chapter provides a theoretical framework to destination image evaluation as well as a case study on the evaluation of a Romanian city's image as a tourist destination.

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Evaluating the Image of Tourist Destinations: A Theoretical and Empirical Approach

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