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Entrepreneurial Agility in the Face of Change: Integrating Human Factors and Ergonomics for Enhanced Competitive Advantage
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Author(s): Chirra Baburao (GITAM School of Business, GITAM University, Visakhapatnam, India), Paruchuru Manjushree (GITAM School of Business, GITAM University, Visakhapatnam, India), Jyothsna Mallela (GITAM School of Business, GITAM University, Visakhapatnam, India)and Indukuri Bangar Raju (GITAM School of Business, GITAM University, Visakhapatnam, India)
Copyright: 2025
Pages: 22
Source title:
Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape
Source Author(s)/Editor(s): Ponmalar N. Alagappar (Universiti Malaya, Malaysia)and Ramakrishna Yanamandra (Skyline University College, UAE)
DOI: 10.4018/979-8-3693-9261-4.ch009
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Abstract
This chapter explores the integration of entrepreneurial agility, human factors, and ergonomics (HF&E) to enhance competitive advantage in modern organizations. It delves into the significance of agile methodologies and ergonomic design thinking in fostering innovation, productivity, and organizational success. The chapter highlights how businesses can leverage HF&E to improve workplace efficiency, user-centered design, and adaptability by examining multidisciplinary approaches. The authors present case studies and practical examples to illustrate the application of these concepts in real-world scenarios, emphasizing the importance of a holistic approach to business performance and sustainability. This chapter aims to provide valuable insights for researchers, practitioners, and business leaders seeking to navigate the complexities of today's dynamic business environment.
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