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Enhancing Women's Economic Empowerment Through Exploitation of Ethnic Cultural Values in Tourism Business in Ta Van Commune, Sapa Town, Lao Cai Province
Abstract
This chapter clarifies the theory of women's economic empowerment and examine the use of tradition cultural values in tourism within Ta Van commune, Sapa town, Lao Cai province, Vietnam. This study also proposes policy recommendations to the government, especially the Central Vietnam Women's Union to support ethnic women in Ta Van commune in sustainably utilizing and prseving traditional cultural values. Methodology includes field investigations and in-depth interview method of typical caases in Ta Van commune. SWOT analysis to assess strengths, weaknesses, opportunities, and challenges of exploiting national cultural values in tourism business in Ta Van commune is also done. Tourism business activities here will develop stably from 2020 – 2023. This is the result of policies to encourage the exploitation of national cultural values in tourism business and the business participation of women in this place. Difficulties of women in Ta Van commune doing tourism business include (1) limited cultural level and (2) small and micro enterprises with little business capital.
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