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Enhancing Sustainability Practices and Role of Emerging Technologies on Fast Fashion Manufacturing Enterprises in Sub-Saharan Africa

Enhancing Sustainability Practices and Role of Emerging Technologies on Fast Fashion Manufacturing Enterprises in Sub-Saharan Africa
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Author(s): Timilehin Olasoji Olubiyi (Babcock University, Nigeria)
Copyright: 2025
Pages: 20
Source title: Global Impacts and Sustainable Practices in Fast Fashion
Source Author(s)/Editor(s): Timilehin Olasoji Olubiyi (Babcock University, Nigeria), Santosh Kumar Behera (Kazi Nazrul University, India)and Tien Anh Tran (Vietnam Maritime University, Vietnam)
DOI: 10.4018/979-8-3693-7853-3.ch001

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Abstract

The fast fashion manufacturing enterprises are responsible for large employment in many countries. Despite the enormous contributions of the fast fashion manufacturing enterprises, the performance in developing and emerging economies is slow and, in some cases, is likely to decline due to challenges such as technology adoption. Therefore, this chapter investigates the effect of emerging technologies on the profitability of fast fashion manufacturing enterprises focusing specifically on Nigeria the largest consumer industry in Africa. This study adopted a survey research design. A simple random sampling technique with proportionate allocation was used to select the respondents. A structured and validated questionnaire was used for data collection and the response rate was 95%. Findings revealed that emerging technologies had a significant effect on profitability of fast fashion manufacturing enterprises in Nigeria. The chapter concludes that emerging technologies can enhance profitability particularly in emerging economies. It is recommended that to improve profitability in fast fashion manufacturing enterprises adoption of emerging technologies and artificial intelligence should be considered to enhance daily operations, product efficiency, and business profitability.

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