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Enhancing Consumer Trust Through Transparent Data Practices and Ethical Data Management in Business
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Author(s): Saher Hassan El-Annan (International American University, Los Angeles, USA)and Rawan Hassoun (International American University, Los Angeles, USA)
Copyright: 2025
Pages: 44
Source title:
Innovation Management for a Resilient Digital Economy
Source Author(s)/Editor(s): Miltiadis D. Lytras (Computer Science Department, College of Engineering, Effat University, Saudi Arabia), Patricia Ordonez (University of Oviedo, Spain), Afnan Alkhaldi (Arab Open University Kuwait, Kuwait)and Andreea Claudia Serban (Bucharest University of Economic Studies, Romania)
DOI: 10.4018/979-8-3693-8357-5.ch005
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Abstract
This chapter evaluates the relationship between TDP and PT on consumer trust in digital business models mediated by ethical data management (EDM). The study applies an exploratory research design with two structured surveys addressing consumers and professionals to gather quantitative insights regarding these connections. The research shows that transparent data practices increase consumer trust, and perceiving transparency strengthens this influence. The management of data with integrity significantly strengthens trust. The research outcomes match Trust Transference and Social Contract Theory theories and show that upholding transparency and ethics significantly enhances consumer trust. The relevance of straightforward communication to improve perceived transparency among businesses is emphasized in the analysis. This research presents important suggestions for companies and regulators to improve data management and consumer trust in the digital market.
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