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Empowering Local Community Through Festival Tourism: Insights from an Indian Festival
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Author(s): Khushi Sharma (Lovely Professional University, India)and Pramendra Singh (Lovely Professional University, India)
Copyright: 2026
Pages: 12
Source title:
Global Perspectives on Indigenous Oral Traditions
Source Author(s)/Editor(s): Candido Mukuni (Virginia Tech, USA)
DOI: 10.4018/979-8-3373-3927-6.ch012
PurchaseView on the publisher's website for pricing and purchasing information.
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Abstract
Festival tourism is an emerging form of tourism where tourists travel to specific destinations during particular time period to experience and celebrate the various kinds of festivals more specifically the cultural festivals of the place with local communities. These festivals generate numerous benefits for all stakeholders including the local communities. By reviewing the available literature through various sources, the study investigates the multifarious impacts of festival tourism on local communities and analyses how these festivals contribute to local community empowerment. The current research also adopted case study method with respect to Rann Utsav of Gujarat, India to understand the impact of its success on local communities and how it contributed to their development and empowerment. The study will be useful for the policy makers and destination planners to devise plans for harnessing the potential of their festivals and how they can be better managed in order to make them the prime attraction of the destination.
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