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Empirical Analysis of Tourism Factors Affecting Tourists' Satisfaction: Evidence from Paro, Bhutan
Abstract
Tourism is one of the fastest growing industries in the world. It has become one of the vital issues of economic and social benefits to the society. This paper identifies the impact of tourism in Paro, different motivational factors which may directly or indirectly influence the tourists' satisfaction. The primary objective of this study includes the growth, development and emergence of tourism potentials in Paro, in particular, as well as to analyze the tourist flow pattern and also examine the existing and future requirement in the motivational point of view. For the accomplishment of the purposed objective, data for the study were collected through pre -structured questionnaire. The sample size was restricted to 100 tourists. In terms of the present scenario of the above components, how to attract more tourists and promoting infrastructural requirement for better tourism service to improve the level of tourists' motivation.
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