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Emerging Technologies in E-Commerce Security
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Author(s): Bhavisha Ahuja (Chitkara University Institute of Engineering and Technology, Chitkara University, Punjab, India), Chander Prabha (Chitkara University Institute of Engineering and Technology, Chitkara University, Punjab, India)and Gunjan Garg (Chitkara University Institute of Engineering and Technology, Chitkara University, Punjab, India)
Copyright: 2025
Pages: 26
Source title:
Strategic Innovations of AI and ML for E-Commerce Data Security
Source Author(s)/Editor(s): Gaganpreet Kaur (Chitkara University, India), Jatin Arora (Chitkara University, India), Vishal Jain (Sharda University, Greater Noida, India)and Asadullah Shaikh (Najran University, Saudi Arabia)
DOI: 10.4018/979-8-3693-5718-7.ch010
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Abstract
Protecting and Securing the privacy of customers is the most crucial factor for E-commerce companies' growth, since, most transactions occur via online channels. Unfortunately, hackers cause data breaches by getting access to E-commerce platforms and by taking advantage of loopholes in systems and networks. These fissures violate customer privacy and compromise data integrity, thus, leading to mistrust among consumers and retailers. To inactive and reduce these risks to some extent or all; organizations are adopting advanced technologies to enable fraud protection and threat reduction in real-time. Many secure payment gateways are established to protect financial transactions. The encryption of data protects sensitive data. In addition to the above, security layers are added by Multi-Factor Authentication (MFA), and susceptibilities and vulnerabilities are reduced by regular software upgrades and patches. User privacy rules and regulatory compliance also improve security and build customer trust. The chapter explores the emerging technologies for securing E-Commerce in brief.
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