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Embracing Technological Disruption: Exploring the Adoption of AI-Driven Solutions in Tourism and Hospitality
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Author(s): Milan Sharma (Lovely Professional University, India), Amrik Singh (Lovely Professional University, India)and Rohit (SGT University, India)
Copyright: 2024
Pages: 16
Source title:
Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
Source Author(s)/Editor(s): Mohammad Badruddoza Talukder (International University of Business Agriculture and Technology, Bangladesh), Sanjeev Kumar (Lovely Professional University, India)and Pankaj Kumar Tyagi (University Institute of Tourism and Hospitality Management, Chandigarh University, Mohali, India)
DOI: 10.4018/979-8-3693-6755-1.ch007
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Abstract
In recent years, the tourist and hospitality business has undergone substantial technological disruption due to the rapid progress and use of artificial intelligence (AI) based solutions. This research study seeks to investigate the present status of AI implementation, namely chatbots, in the tourism and hospitality industry. It will analyze the primary factors that motivate the acceptance of these revolutionary technologies, as well as the obstacles encountered, and the services offered in accepting them. The article examines the use of AI in improving the customer experience, streamlining operations, and fostering innovation in different parts of the tourist and hospitality business. This is done by doing a thorough study of relevant literature and analyzing case studies from the industry. The results of this study can provide valuable insights for decision-making, influence future research priorities, and ultimately assist the industry in effectively utilizing AI to remain competitive and adaptable to the changing demands of customers in the digital era.
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