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Electric Vehicle Purchase Intention: Yay or Nay?
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Author(s): Anushia Chelvarayan (Centre of Excellence for Business Innovation and Communication, Multimedia University, Malaysia), Loh Wei Khang (Faculty of Business, Multimedia University, Malaysia), Sook Fern Yeo (Centre of Excellence for Business Innovation and Communication, Multimedia University, Malaysia)and Kah Boon Lim (Faculty of Business, Multimedia University, Malaysia)
Copyright: 2026
Pages: 20
Source title:
Contemporary Drivers of Economic Behavior and Digital Transformation
Source Author(s)/Editor(s): Syed Quaid Ali Shah (School of Business and Management, Hong Kong University of Science and Technology (HKUST), Hong Kong)and Syed Emad Azhar Ali (Department of Management, Universiti Teknologi PETRONAS, Malaysia)
DOI: 10.4018/979-8-3373-6701-9.ch010
Purchase
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Abstract
The ever-increasing worries over transportation issues such as traffic congestion, automobile accidents, air pollution, and noise have led to breakthroughs in vehicle technology. Electric cars have the potential to reduce dependency on oil as well as the amount of air pollution that is produced, to improvements in the conditions of our health as well as the environment. This chapter investigates consumer's intention to purchase Electric Vehicle (EV). The questionnaire for this research is distributed to 153 respondents from generation X, millennials and generation Z. The research investigates if there is a significant relationship between consumer's intention to purchase EV and performance of electric vehicle, perceived ease of use, environmental concern, and perceived risk. Thus, this study can assist policymakers in designing effective rules and regulations to encourage the use of electric vehicles.
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