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Education as a Geopolitical Tool: EU and China's Competing Strategies in the Western Balkans Disinformation Narrative
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Author(s): Goran Ilik (University “St. Kliment Ohridski”, Bitola, North Macedonia), Vesna Shapkoski (University “St. Kliment Ohridski”, Bitola, North Macedonia)and Mladen Karadjoski (University “St. Kliment Ohridski”, Bitola, North Macedonia)
Copyright: 2026
Pages: 28
Source title:
Combatting Misinformation and Global Nation's False Narratives Through Education
Source Author(s)/Editor(s): Goran Ilik (University “St. Kliment Ohridski”, Bitola, North Macedonia), Mladen Karadjoski (University “St. Kliment Ohridski”, Bitola, North Macedonia), Ice Ilijevski (University “St. Kliment Ohridski”, Bitola, North Macedonia)and Blagoj Nenovski (University “St. Kliment Ohridski”, Bitola, North Macedonia)
DOI: 10.4018/979-8-3693-9601-8.ch001
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Abstract
Education has long played a pivotal role in shaping political narratives, and in recent years, the Western Balkans have become a critical arena for geopolitical influence between the European Union and China. Both actors strategically leverage educational initiatives as instruments of soft power to expand their reach and assert their visions within the region. This chapter explores how the EU and China utilize education not only as a means of engagement but also as a conduit within the complex ecosystem of disinformation that characterizes the Western Balkans. By analyzing these educational efforts, the chapter sheds light on how they intersect with, reinforce, or challenge competing disinformation narratives, ultimately influencing the political and social fabric of the region.
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