Dynamics of Medical Tourism Brand of India and Understanding Its Political and Economic Structures

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Author(s): Mitrajit Biswas (O. P. Jindal Global University, India)
Copyright: 2021
Pages: 10
Source title: Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities
Source Author(s)/Editor(s): Manjeet Singh (Central University of Jammu, India)and Subbaraman Kumaran (Alliance University, Bangalore, India)
DOI: 10.4018/978-1-7998-3427-4.ch005

Keywords: Business & Management / Business Science Reference / Hospitality, Travel & Tourism Management / Hospitality, Travel, and Tourism Management

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Abstract

This chapter is about understanding the dynamics of medical tourism in a country like India. What drives the whole industry of medical tourism in India? To drive the brand of India as a medical tourism destination, the perspective India presents through its economic and political perspective holistically has been explored. Therefore, the idea of the chapter is to understand medical tourism and its impact on the Indian socio-economy.

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Dynamics of Medical Tourism Brand of India and Understanding Its Political and Economic Structures

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