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Digital Transformation Journey of HR: The Effect of Big Data and Artificial Intelligence in HR Strategies and Roles
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Author(s): Tuğba Karaboğa (Yıldız Technical University, Turkey), Hasan Aykut Karaboğa (Amasya University, Turkey), Dogan Basar (Central Bank of the Republic of Turkey, Turkey)and Songul Zehir (Duzce University, Turkey)
Copyright: 2022
Pages: 22
Source title:
Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services
Source Author(s)/Editor(s): Mirjana Pejic-Bach (University of Zagreb, Croatia)and Çağlar Doğru (Ufuk University, Turkey)
DOI: 10.4018/978-1-7998-7793-6.ch004
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Abstract
Big data and artificial intelligence (AI) technologies have changed how we live, how we work, and how we organize businesses. Thus, it is no surprise that it is also changing how we manage human resources (HR). For HR leaders, digital transformation is a very hot topic, having the potential to create high value for businesses. First, HR can transform all functions, processes, and systems by leveraging digital platforms and applications. Second, HR can lead business digitalization, enabling a compelling employee experience where a digital culture, a digital workplace, and digital management are welcomed. To provide a more pragmatic perspective, this chapter discusses digitalization of HR with big data and artificial intelligence (AI) technologies and identifies key digital HR strategies and roles needed to sustain the digital transformation. Also, this chapter presents the advantages of digital HR and the basic pitfalls HR faces in the digital transformation of HR.
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