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Digital Social Networking Use Effect on Individual Job Performance

Digital Social Networking Use Effect on Individual Job Performance
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Author(s): Marwa Mallouli Ben Zouitina (Faculty of Economics and Management of Sfax, Tunisia & PRISME Laboratory, Tunisia) and Zouhour Smaoui Hachicha (PRISME Laboratory, Faculty of Economics and Management of Sfax, Tunisia)
Copyright: 2021
Pages: 20
Source title: Analyzing Global Social Media Consumption
Source Author(s)/Editor(s): Patrick Kanyi Wamuyu (United States International University – Africa, Kenya)
DOI: 10.4018/978-1-7998-4718-2.ch003

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Abstract

This chapter aims to explore the impact of social networking sites (SNS) usage on individual work performance (IP). A literature review revealed contrasting results. A multiple-case study on 15 employees from eight Tunisian firms has been conducted to highlight the SNS effects on IP in the specific context of democratic transition. Data have been collected by semi-structured interviews and coded using the Nvivo 10 software. The analysis shows that, depending on the level of SNS usage, three types of effect are identified on IP at work: positive, negative, or null. This result invites researcher to consider the usage intensity when analyzing SNS effects on IP. Understanding the different types of SNS usage by actors and their effects on IP could help managers to take appropriate decisions to take profit from this usage. This research suggests also that organizational policy moderates the relationship between SNS usage and IP.

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