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Digital Banking as a Catalyst for Climate-Resilient Financial Markets
Abstract
The accelerating shift towards digital banking services has not only reshaped the Indian financial landscape through enhanced convenience and accessibility but also emerges as a critical nexus in the broader context of climate risk, energy consumption, and sustainable financial market development. This study investigates the awareness, adoption, and challenges of sustainable digital banking practices among Indian users, viewing digital banking as a pivotal channel for advancing environmental resilience and efficient energy use in financial ecosystems. By analyzing user behavior across leading digital platforms such as Google Pay, Paytm, Phone Pe, and banking applications, the research explores how platform trust, incentive structures, and usage frequency influence the willingness to embrace eco-friendly financial services, with an emphasis on their potential to reduce carbon footprints and support climate adaptation strategies.
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