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The Development Strategy of Sina and Sohu
Abstract
Though it was in 1993 that China entered the Internet for the first time, the real rise of the Chinese Internet was in 1998. In this year, the former of Sina-Rich Win Co. Ltd, claimed that it merged the biggest Chinese Web site, Huayuan Information, and set up the largest Chinese Web site, Sina. This event aroused the attention of people both home and abroad. Just in this year, Ericsson put out a Chinese search engine—Sohu, which developed into a comprehensive portal on this basis. In the same year, NetEase bought back the www.netease.com domain name, succeeded in putting out the NetEase comprehensive Web site. Generally speaking, 1998 is not only the year that the Internet rose up in China but also the year that portals began to play an important role in China. In fact, the three portals have always received much concern since their establishment. From the marching into NASDAQ in 2000 to the “Wang Zhidong” incident and NetEase stopping brand incident in 2001, the first severe winter of Internet industry comes followed by the transition of portal in 2002, Wireless World War in 2003. We can find out that the development of the portal has vividly reflected the development of Chinese Internet enterprise since 1998.
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