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Development of a Sustainable Alternative to Fast Fashion: A Case Study of Crafts of Keylong, Himachal Pradesh
Abstract
Ever-increasing consumerism and disposable fashion culture lead to immense waste generation, high resource consumption, and ethical concerns in production resulting in massive impact on environmental degradation. Fast fashion features low-cost clothing, mass production, rapid turnaround, and disposability at a faster pace leading to overconsumption. Sustainable alternative to fast fashion requires responsible consumption, ethical production, environmental friendliness, and to be designed for longevity. Handicrafts being one of the alternatives to fast fashion promotes local artisanal skills with the usage of sustainable materials and consideration to the preservation of local heritage. Indian crafts have always been regarded as a repository to rich cultural heritage of India and women artisans play a very important role in preserving and developing the crafts of different regions within India. Their involvement in crafts enriches the continuity of age-old practices and helping in cultural preservation. National Institute of Fashion Technology (NIFT) being a premier institute in the field of fashion is known for its extensive work in handicrafts. NIFT emphasizes the importance of traditional crafts and artisanal skills in the context of fashion through research, training, and collaborative projects. NIFT promotes practices that safeguard these crafts from extinction and also play a significant role in contemporizing the crafts through appropriate design interventions. This is turn helps the artisans financially and also encourage the promotion of sustainable slow fashion thereby revitalization of rich heritage of Indian regions and also making these crafts relevant in the global context.
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