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Determinants of Women's Entrepreneurial Attitude Across European Cultures
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Author(s): Denis Hyams-Ssekasi (University of Bolton, UK), Adelina Stefan (University of Bern, Switzerland), Frederick Agboma (University of Bolton, UK)and Naresh Kumar (University Malaysia Kelantan, Malaysia)
Copyright: 2019
Pages: 16
Source title:
Women Entrepreneurs and Strategic Decision Making in the Global Economy
Source Author(s)/Editor(s): Florica Tomos (University of South Wales, UK), Naresh Kumar (Universiti Malaysia Kelantan, Malaysia), Nick Clifton (Cardiff Metropolitan University, UK)and Denis Hyams-Ssekasi (University of Bolton, UK)
DOI: 10.4018/978-1-5225-7479-8.ch004
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Abstract
This chapter explores the factors affecting women entrepreneurial attitudes across a range of European cultures. It acknowledges that women's socio-cultural profile across Europe has become an interesting issue to consider. The findings show that getting an insight into the world of women entrepreneurs helps us to understand their roles, expectations, and the factors that influence their entrepreneurial attitudes across different cultures. In addition, gender-based differences and stereotypes are noted as prevalent in the enterprise and entrepreneurship. Despite the challenges, this chapter indicates the women's success in business ventures and why they are perceived as entrepreneurs operating in a European culture. This chapter concludes by calling for a change from the traditional masculinity and femininity validation to the modern perception of women entrepreneurship as the way for innovation and economic growth.
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