How E-Daters Behave Online: Theory And Empirical Observations

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Author(s): Celia Romm-Livermore (Wayne State University, USA)and Toni Somers (Smith Barney, Inc., USA)
Copyright: 2009
Pages: 22
Source title: Social Networking Communities and E-Dating Services: Concepts and Implications
Source Author(s)/Editor(s): Celia Romm Livermore (Wayne State University, USA)and Kristina Setzekorn (Smith Barney, Inc., USA)
DOI: 10.4018/978-1-60566-104-9.ch017

Keywords: Information Science Reference / Media & Communications / Social Computing / Social Networking

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Abstract

Following a review of the literature on e-dating, this chapter introduces the e-dating development model and discusses a number of hypotheses that can be derived from it. Also presented in the chapter are some findings from a preliminary empirical research that explored the hypotheses. The findings supported all the hypotheses, indicating that: (1) male and female e-daters follow different stages in their e-dating evolvement; (2) the behaviors that males and females exhibit as e-daters are different; and (3) the feedback that male and female e-daters receive from the environment is different too. The chapter is concluded with a discussion of the implications from this research to e-dating theory development and empirical research.

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