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Data Privacy and Regulatory Concerns in AI-Powered Market Research
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Author(s): Ansuman Samal (Siksha 'O' Anusandhan University, India), P. Selvakumar (Department of Science and Humanities, Nehru Institute of Technology, Coimbatore, India), Pamarthi Satyanarayana (Vel Tech University, India), Dhananjay Kulkarni (Sri Balaji University, Pune, India), Shiney Chib (Datta Meghe Institute of Management Studies, India)and S. Guru Basava Aradhya (Dr. D.Y. Patil B-School, Pune, India)
Copyright: 2026
Pages: 28
Source title:
AI, Machine Learning, and Image Processing in Market Research and Branding
Source Author(s)/Editor(s): Md Faiz Ahmad (SRM University, Amaravati, India), Mudassir Rafi (King Khalid University, Saudi Arabia)and Mohd Danish Kirmani (IILM University, Greater Noida, India)
DOI: 10.4018/979-8-3373-4506-2.ch009
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Abstract
AI-powered market research leverages diverse sources—transactions, surveys, browsing behavior, and more—to derive actionable insights that guide strategic decision-making. However, this data-intensive approach raises significant concerns regarding data privacy, a fundamental issue that must be rigorously addressed to maintain trust, ensure compliance with legal frameworks, and protect individual rights. Data privacy, broadly defined, refers to the handling, processing, storage, and sharing in ways safeguard prevent unauthorized access or misuse. In AI-driven market research, data privacy involves a complex interplay of ethical, technical, considerations influence, anonymized, encrypted, ultimately utilized. ensuring data privacy -powered market research need for detailed, high-quality data against privacy safeguards. AI algorithms thrive on detailed, granular data to detect subtle patterns and provide nuanced insights; however, this often involves processing sensitive or personally identifiable information.
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