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Customer Engagement Through Social Media
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Author(s): Riya Wadhwa (Maharashi Dayanand University, India)and Rohit Bansal (Vaish College of Engineering, Rohtak, India)
Copyright: 2023
Pages: 11
Source title:
Cultural Marketing and Metaverse for Consumer Engagement
Source Author(s)/Editor(s): Amandeep Singh (Chitkara Business School, Chitkara University, India), Sandhir Sharma (Chitkara Business School, Chitkara University, India), Amrinder Singh (Jain University, India), Murat Unanoglu (İstanbul Aydin University, Turkey)and Sanjay Taneja (Uşak University, Turkey)
DOI: 10.4018/978-1-6684-8312-1.ch010
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Abstract
Customers are appealing to themselves through social platforms. Social media impressions are giving amazing results by keeping an eye on the total number of engagement levels through replies, likes, retweets, comments, and tags. So, this chapter's main objective is to analyze customer engagement through social media with bibliometric analysis. For this research, Scopus database was taken into consideration as a literature database. Scopus indexes from 2013 to 2023 are collected and with an initial 1000 papers found; from that, the authors shortlisted 110 papers as they fit perfectly for the analysis of customer engagement through social media.
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