Cultural and International Aspects of Social Media

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Author(s): Thomas Mandl (University of Hildesheim, Germany)
Copyright: 2011
Pages: 13
Source title: Social Computing Theory and Practice: Interdisciplinary Approaches
Source Author(s)/Editor(s): Panagiota Papadopoulou (University of Athens, Greece), Panagiotis Kanellis (University of Athens, Greece)and Drakoulis Martakos (University of Athens, Greece)
DOI: 10.4018/978-1-61692-904-6.ch004

Keywords: Information Science Reference / Media & Communications / Social Computing / Social Networking

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Abstract

Social software provides powerful tools for people to communicate and interact. Social software networks are popular around the world but there are many differences between tools, functions and their use. The international application of these global tools even bears the risk of misunderstandings between individuals. This article discusses differences between social software from various countries concerning design, functions, use, opinion expression and the perception of social capital. First, a theoretical culture model is presented to provide one potential framework for the analysis. Subsequently, the relation between culture and information technology is explored. In particular, user interfaces need to be adapted to national preferences and cognitive styles. The influence of culture on social networks is then discussed for several aspects of social media.

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