Cultural Festivals of Botswana Ethnic Communities: Business Values and Challenges

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Author(s): Andy Chebanne (University of Botswana, Botswana)
Copyright: 2020
Pages: 18
Source title: Indigenous Studies: Breakthroughs in Research and Practice
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-0423-9.ch004

Keywords: Culture & Population Studies / Information Science Reference / Social Sciences & Humanities / Sociology

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Abstract

Botswana is known in the recent years for the variety of its ethnic communities' cultural festivals. Activities that celebrate culture of indigenous communities have hitherto remained in the ethno-cultural domains of manifestation or production. While their initial purpose was to celebrate culture, they are increasingly integrating business strategies for the purposes of supporting their annual celebrations and also attracting people with diverse leisure interests. Cultural festivals are emerging local tourism activities that can effectively contribute to economic development and diversification. Strategies that emerge from annual events have been honed over the years and better logistic approaches have ensured their success in commercialization. Coordinated national strategies are required to make festivals attractive tourist destinations on the national calendar.

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Cultural Festivals of Botswana Ethnic Communities: Business Values and Challenges

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