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Cultural Conceptualizations in Linguistic Landscapes: Theory and Practice for Emergent EIL and Intercultural Communication
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Author(s): Linh Ngoc Truong Pham (Vietnam Aviation Academy, Vietnam)
Copyright: 2025
Pages: 50
Source title:
Intercultural Competence in Higher Education English Language Instruction
Source Author(s)/Editor(s): Ngoc- Tung Vu (VNU University of Languages and International Studies, Hanoi, Vietnam), Hanh Dinh (Vermont State University, USA), Thi Thu Hang Nguyen (VNU University of Languages and International Studies, Hanoi, Vietnam)and Huu Thanh Minh Nguyen (University of Foreign Language Studies, The University of Danang, Vietnam)
DOI: 10.4018/979-8-3693-3506-2.ch005
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Abstract
With the advancement of globalization, English has evolved into an International Language (EIL). This chapter proposes utilizing cultural conceptualization systems embedded in linguistic landscapes to evaluate the extent to which English public signage within a community reflects either native or international cultural identities. A nuanced understanding of these cultural conceptualization systems can empower English speakers to make informed choices when creating or translating public signage, whether the goal is cultural preservation or integration. Ultimately, EIL speakers' ability to interpret, learn, exchange, and adapt to various cultural conceptualizations can be enhanced through linguistic landscape materials integrated into emergent practices of Teaching English as an International Language (TEIL), using both implicit and explicit models of awareness-raising tasks. Grounded in the theories of Cultural Linguistics, Translation Strategies, and ELT Methodologies, the proposed approaches have been shown to hypothetically develop EIL speakers' metacultural competence.
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