Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Crowdsourcing for Transcultural Marketing and Innovation

Crowdsourcing for Transcultural Marketing and Innovation
View Sample PDF
Author(s): Rauno Rusko (University of Lapland, Finland)
Copyright: 2015
Pages: 13
Source title: Economics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-8468-3.ch017


View Crowdsourcing for Transcultural Marketing and Innovation on the publisher's website for pricing and purchasing information.


The contemporary information technology and changing habits of consumers using Web-based platforms provides new possibilities for companies to exploit the innovativeness and technical abilities of consumers in their research and development work. Because of international platforms, this kind of crowdsourcing is a source for transcultural incremental and radical innovations for companies. The purpose of this chapter is to introduce the concept and available literature of crowdsourcing and different international practical solutions of companies in exploiting crowdsourcing. Finally, this chapter discusses and classifies various types of crowdsourcing activities in the context of incremental and radical innovations, and innovation strategies of the firms.

Related Content

André Barros, Teresa Dieguez, Pedro Nunes. © 2023. 24 pages.
Vesna Petrovic. © 2023. 16 pages.
Muhammad Irfan Khan, Syed Imran Zaman. © 2023. 17 pages.
Gozde Es Polat, Onur Polat. © 2023. 17 pages.
Birgül Cambazoğlu. © 2023. 16 pages.
Angus Hooke, Harpreet Kaur. © 2023. 12 pages.
Lauren A. Alati, Harpreet Kaur. © 2023. 18 pages.
Body Bottom