Cross-Cultural Study of Trust Types in Sharing Economy Organizations: Evidence From Inside Airbnb

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Author(s): Jialei Li (Dongbei University of Finance and Economics, China), Tao Meng (Dongbei University of Finance and Economics, China)and Chunying Li (Dongbei University of Finance and Economics, China)
Copyright: 2021
Pages: 15
Source title: Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses
Source Author(s)/Editor(s): Jean-Éric Pelet (ESCE International Business School, INSEEC U Research Center, Paris, France)
DOI: 10.4018/978-1-7998-3756-5.ch006

Keywords: Business Information Systems / Business Science Reference / Education / Higher Education

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Abstract

The sharing economy has developed very quickly. However, organizations like Airbnb and Uber have encountered crisis of trust. Academia still does not know what is the type of trust in sharing economy organizations. Therefore, the authors designed two studies, used data from Airbnb, to test 2 hypotheses: (1) the level of inter-organizational trust in sharing economy organizations is relatively positive to the level of participation, and (2) the price of the product or service being shared is relatively negative to the level of participation. The results find out that consumers are more willing to choose non-shared renting methods in China, yet the opposite in America. Under both conditions, price is an important moderator. This shows that the role of trust in China is mainly inter-organizational trust, but interpersonal in America. The theoretical contribution is to reveal the type of trust in the sharing economy organizations, collaborative relations and studies of Airbnb.

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Cross-Cultural Study of Trust Types in Sharing Economy Organizations: Evidence From Inside Airbnb

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